Strategic Marketing

Services to Drive Growth and ROI for

Your Business

SIA Global Power 150 Women in Staffing Award, recognizing Mandy Walker for her outstanding contributions alongside of other women in the staffing industry.

Hey, I'm Mandy - founder of Growth Activated and your CMO mentor.

I built the CMO mentorship I wish I had—because too many marketing leaders are figuring it out alone. At Growth Activated, we help B2B marketers bridge the gap between execution and executive leadership, equipping you with the strategic mindset, frameworks, and hands-on guidance to drive impact at every stage of growth. From scaling multi-million-dollar organizations to leading SaaS startups, I’ve been in your shoes—and now, I’m here to help you step into the marketing leader you’re meant to be. Whether you need a strategic marketing plan, expert coaching, or team training, Growth Activated gives you the tools to lead with confidence and deliver measurable results.

Let's build your marketing strategy together.

You’ve got the experience and drive to succeed; now it’s time to take your marketing to the next level. I help B2B marketers like you lead with confidence, implement strategic initiatives, and deliver measurable results that build your reputation as a leader.

Online Course

Build a Winning B2B Marketing Plan

Ideal for B2B marketers looking to sharpen their strategic planning skills.
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This isn’t just another high-level marketing course. It’s a hands-on, results-driven program that takes your marketing strategy to the next level. Learn how to:

-Create standout marketing plans
-Analyze your competition
-Execute strategies that deliver
-Win over executives
-Stay flexible as the market evolves

Explore the Course

Workspace featuring a computer and desk, illustrating an online course for building a winning marketing plan.

Hands-On planning

Personalized Marketing Plan Development

Ideal for B2B organizations.

If you’re seeking an immersive approach, I’ll work side-by-side with your team to develop a custom marketing plan built around your business goals. You’ll get hands-on support and a roadmap that positions your company for long-term success. This program includes:

-In-depth consultation to understand your needs
-Collaborative planning and training sessions
-Detailed roadmap with next steps and timelines
-Regular check-ins to keep the strategy on course

Explore Hands-On Planning

B2B marketer engaging with Growth Activated's online course, focused on personalized marketing plan development.

Strategic Advisory

1:1 Coaching

Ideal for B2B marketing executives and leaders.

Need expert advice on how to lead your marketing efforts? My 1:1 coaching is tailored to marketing leaders who want practical solutions for building strategies that deliver real outcomes.
This program includes:

-Personalized coaching sessions
-Feedback and guidance on refining your marketing strategy
-Frameworks to help prove marketing’s value
-Access to exclusive templates and resources
-Ongoing support to help you implement changes

Explore 1:1 Coaching

B2B marketing executive smiling while participating in a 1:1 coaching session with Mandy Walker at Growth Activated.

Workshops & Training sessions

Advanced Marketing Training for Teams

Ideal for organizations and marketing leaders.
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Your team has the potential to do great things. I’ll help them get there with training and workshops tailored to boost their strategic marketing know-how. These sessions offer in-depth exploration of key areas, such as:

-Conducting a competitive analysis
-Creating actionable plans and roadmaps
-ICP and target account identification
-Creating sales and marketing alignment

Explore Workshops

Marketing team member actively participating in a Growth Activated workshop, writing on a whiteboard during Mandy Walker's advanced B2B training.

Areas of expertise include:

Clear Goals & Strategies

Achieve alignment with your business vision and drive impactful results through precise marketing goals and tailored strategies that ensure focused and effective efforts.

Competitive Analysis

Gain the insights needed to differentiate your brand and secure a competitive edge by uncovering market trends and opportunities through comprehensive competitor analysis.

Team Assessments

Achieve optimal team performance with a tailored assessment that places the right people in the right roles, including a suggested organizational design to enhance overall effectiveness and collaboration.

Bottoms-Up Planning

Receive a detailed marketing plan outlining the exact strategies, campaigns, and channels that will drive your business forward, ensuring you hit your marketing goals effectively.

Marketing Budgets

Maximize your ROI with a marketing budget that optimally allocates resources and prioritizes high-impact activities, leading to more effective and efficient spending.

12-Month Roadmaps

Stay on track with your marketing objectives through a detailed 12-month roadmap, featuring key milestones and timelines that guide your strategic efforts throughout the year.

My partnership and leadership principles.

Let's be real - you don't need another marketing consultant telling you what you already know. You need someone ready to roll up their sleeves and make things happen. Here's how I operate:

Agile Approach

Your business evolves - and so will your strategy. I keep things flexible, helping you pivot and adjust your plans as the market or your needs shift, so you're always one step ahead.

Icon illustrating a collaborative approach, depicting a person working together to signify teamwork and shared success in marketing initiatives.

Collaborative Spirit

You know your business better than anyone. I bring fresh perspectives and work hand-in-hand with your team to amplify what's working and identify new opportunities.

Personalized Solutions

Your business isn't like anyone else's, and your strategy shouldn't be either. I create personalized solutions that address your specific challenges and opportunities - nothing off the shelf.

Results-Driven
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Everything we do together is centered around driving real, measurable revenue and outcomes for your business. Every action is backed by data and focused on results you can see.

What it's like to work with me.

"I had the privilege of working with Mandy at 2 companies. At Motion, she recruited, led, and managed a high performing marketing team of 25 that consistently looked up to her, and many have grown into senior marketing leaders. At RevenueBase, she had a unique ability to combine data-driven decision-making, creativity, and hands-on execution to deliver exceptional top of funnel and revenue results. Both at Motion and RevenueBase, her team delivered outsized results to the business. Her leadership and ability to develop talent make her an invaluable asset to any organization or team member. I highly recommend working with Mandy!"

Mark Feldman - CEO

"I can wholeheartedly say Mandy has been the most influential person in my career. She taught me a lot and changed my approach to leadership for the better... While her core strengths revolve around data-driven strategic planning, sales/marketing alignment and ROI campaign orchestration, the skill that impresses me the most is her people intelligence."

Irini Topi - Sr. Digital Marketing Manager

"Mandy Walker was a pivotal member of the leadership team as our Marketing Executive and helped us to navigate the challenges associated with multiple large acquisitions, rapid growth of the business, and the ongoing organic evolution of our online marketing strategies. Highly recommend!"

Beth Gilfeather - CEO

Ready for your marketing team to drive incredible ROI?

Get in touch today to explore our personalized advisory, hands-on planning, or targeted workshops. Let’s discuss how we can help you achieve your marketing goals and drive your business forward.

Let's Get Started