Build a Winning Marketing Plan | Growth Activated Online Course

By the end of the program, you will have..

Crafted a Comprehensive 12-Month Marketing Plan

Conducted a Thorough Situational Analysis

Set Clear, Measurable Marketing Goals

Developed a Strategic, Detailed Execution Plan

Secured Executive and Stakeholder Buy-In

Implemented Internal Communications & Systems

What's Included in the Course?

B2B marketer engaging with Growth Activated's online course, focused on personalized marketing plan development.

8 Self-Paced Modules
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Dive into 8 comprehensive, self-paced modules that guide you through every step of building an impactful marketing plan with actionable insights and expert strategies.

Computer screen displaying over 10 marketing plan resources and templates provided by Mandy Walker in her online course, designed to aid B2B marketing leaders.

10+ Marketing Plan Resources & Templates

From a master marketing plan template to a situational analysis framework and sample feedback surveys, you'll have access to 10+ tools and resources to help you build an effective marketing plan.

B2B marketing executive smiling while participating in a 1:1 coaching session with Mandy Walker at Growth Activated.

Group Coaching Sessions
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Whether you're stuck in a particular planning phase, seeking feedback on your plan, or just curious to hear how your peers are approaching their plans, you're invited to join our group coaching calls twice a month.

What it's like to work with me.

"I had the privilege of working with Mandy at 2 companies. At Motion, she recruited, led, and managed a high performing marketing team of 25 that consistently looked up to her, and many have grown into senior marketing leaders. At RevenueBase, she had a unique ability to combine data-driven decision-making, creativity, and hands-on execution to deliver exceptional top of funnel and revenue results. Both at Motion and RevenueBase, her team delivered outsized results to the business. Her leadership and ability to develop talent make her an invaluable asset to any organization or team member. I highly recommend working with Mandy!"

Mark Feldman - CEO

"I can wholeheartedly say Mandy has been the most influential person in my career. She taught me a lot and changed my approach to leadership for the better... While her core strengths revolve around data-driven strategic planning, sales/marketing alignment and ROI campaign orchestration, the skill that impresses me the most is her people intelligence."

Irini Topi - Sr. Digital Marketing Manager

"Mandy Walker was a pivotal member of the leadership team as our Marketing Executive and helped us to navigate the challenges associated with multiple large acquisitions, rapid growth of the business, and the ongoing organic evolution of our online marketing strategies. Highly recommend!"

Beth Gilfeather - CEO

Course Structure

Introduction to Marketing Planning

We’ll kick things off with a solid foundation in modern marketing planning. We’ll explore what today’s marketing teams are responsible for, what makes a marketing plan truly elite, and the strategies that make planning effective.
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During this session, we'll cover:

The evolving role and scope of modern marketing

What a top-tier marketing plan consists of

Strategies for effective marketing planning

Marketing Lanscape Review

Get ready to dive deep into your current marketing and business landscape! We’ll focus on how to analyze industry trends, evaluate your competition, and thoroughly assess your internal marketing performance.

During this session, we'll cover:

Conducting thorough internal and external research

Performing a comprehensive marketing performance review

Even about the hard things

Vision & Goal-Setting

It’s time to identify your company’s big-picture objectives and turn them into actionable marketing goals! We’ll walk through how to set both qualitative and quantitative marketing goals, create relevant KPIs, and ensure your goals align with broader business objectives. Plus, we’ll discuss how to work seamlessly with other departments in goal-setting.

During this session, we'll cover:

Creating marketing goals that align with business objectives

Collaborating with other departments for effective goal-setting

Developing leading indicators and KPIs for each goal

Strategy Ideation & Planning

With your marketing goals defined, it’s time to strategize how to achieve them. In this session, we’ll break down the differences between strategies, campaigns, programs, and channels, and guide you on selecting the best ones to reach your objectives effectively.

During this session, we’ll cover:

Differentiating between strategies, campaigns, programs and channels

Selecting the most effective approaches for your goals

Aligning your strategic planning with markting objectives

Execution Blueprint: From Strategy to Action

Now that you’ve pinpointed the key strategies to achieve your marketing goals, it’s time to delve into the specifics of execution. This session will cover the essential components needed to turn your strategies into action, including crafting a resourcing plan, building a goals-based budget, aligning team responsibilities, developing a bottom-up marketing forecast, and creating a detailed roadmap.

During this session, we’ll cover:

Develop a comprehensive resourcing plan

Building a goals-based budget

Aligning your team's roles with your objectives

Creating a bottom-up marketing forecast

Constructing a detailed, actionable marketing roadmap

Securing Buy-In: Gaining Plan Approval

Securing executive approval is a crucial step. We’ll walk you through how to engage key stakeholders, manage the approval process, and ensure alignment with those who may not need to sign off but should be on board. This session will help you navigate this important phase with confidence.
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During this session, we’ll cover:

Identifying and engaging key stakeholders for approval

Managing the approval process with your exec team

Aligning non-signatory stakeholders with your plan

Plan Implementation & Operational Readiness

With approval in hand, it’s time to set the stage for successful execution. We’ll help you design an internal communications plan, set up the necessary systems and operations, and implement reporting mechanisms to track progress and ensure your team stays accountable.
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During this session, we’ll cover:

Designing an internal comms plan to align your team

Setting up systems and operations for your plan execution

Establishing reporting mechanisms for tracking progress

Agile Marketing: Adapting Your Plan for Success

In the ever-changing business world, staying agile is essential. This course will teach you how to adapt your marketing plan as circumstances evolve. We’ll explore when and how to make adjustments, recognize when a pivot is necessary, and know when to stay the course.
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During this session, we’ll cover:

Assessing when and how to modify your marketing plan

Recognizing signals that indicate a need for change

Incorporating feedback and new info into your plan

Marketing Planning Academy

Transform your marketing function into a revenue-generating powerhouse by mastering how to build a winning marketing plan.

8 On-Demand Modules

Group Coaching

1:1 Plan Feedback

10+ Frameworks, Templates and Resources

Lifetime Access

$497

Join the Waitlist

Frequently asked questions

How do I know if this course is a fit for me?

This course is ideal for B2B marketing professionals—whether you’re a current leader or an aspiring one—looking to enhance your skills and elevate your strategic marketing approach.

What is the refund or cancellation policy?

We offer a full refund by Module 3 if you’re not satisfied with the first two lessons.

What if I can't attend a live session?

No problem! All live sessions are recorded and available in your login portal for on-demand viewing. Plus, we host weekly group coaching sessions for any questions you might have.

Can I access the course material after completing it?

Absolutely! You’ll have lifetime access to all course materials and updates, including the latest content and templates as they evolve.

SIA Global Power 150 Women in Staffing Award, recognizing Mandy Walker for her outstanding contributions alongside of other women in the staffing industry.

Meet Your Instructor

Hey, I'm Mandy - founder of Growth Activated and your CMO mentor.

I built the CMO mentorship I wish I had—because too many marketing leaders are figuring it out alone. At Growth Activated, we help B2B marketers bridge the gap between execution and executive leadership, equipping you with the strategic mindset, frameworks, and hands-on guidance to drive impact at every stage of growth. From scaling multi-million-dollar organizations to leading SaaS startups, I’ve been in your shoes—and now, I’m here to help you step into the marketing leader you’re meant to be. Whether you need a strategic marketing plan, expert coaching, or team training, Growth Activated gives you the tools to lead with confidence and deliver measurable results.

When is the next Strategic Marketing Planning Academy?

The next Strategic Marketing Planning Academy is coming soon. Get on the VIP waitlist now and we'll send you FREE tools to elevate your marketing while you wait.

Join the Waitlist!

Build a Winning B2B Marketing Plan that drives real results.

Are you ready to build a B2B marketing plan that drives real business results?

If so, you're in the right place!

By the end of the program, you will have..

What's Included in the Course?

What it's like to work with me.