The Growth Activated Podcast

From burnout to breakthrough, I’m sharing the lessons I’ve learned scaling a $750M B2B company, redefining marketing ROI, and helping the next generation of women marketing leaders rise to the C-suite.

Explore how Zoe Hawkins, Director of Content Marketing at Sumo Logic, drives ROI through strategic content alignment, effective attribution models, and seamless integration across marketing functions.

Discover how B2B marketing leaders can build a stronger CMO–CFO partnership to drive smarter growth, improve budget conversations, and create long-term enterprise value.

Discover what makes the CMO and CTO relationship crucial for growth, data strategy, AI innovation, and product alignment. Lessons from startup CTO Milenko Beslic.

Struggling with sales and marketing alignment? In this C-Suite Series episode, Sloane Barbour shares the CRO mindset on pipeline growth, AI in GTM strategy, and how B2B marketing leaders can build stronger partnerships with sales to drive revenue.

Discover how Jeff Ignacio, Head of RevOps and former Google and Intel leader, shares actionable insights on aligning B2B marketing with revenue operations to maximize marketing ROI, optimize budget allocation, and refine marketing attribution strategies.

In this episode of the C-Suite Series, CEO Mark Feldman shares his journey from marketing executive to CEO, revealing key insights on growth, profitability, and how CMOs can align with the C-suite to drive real business impact.

This article explores the fundamentals of content management systems, their benefits, and how they can enhance your website management experience.

Discover actionable strategies to build your personal brand with the C-suite, strengthen cross-functional relationships, and establish yourself as a trusted marketing leader in your organization.

How to build a winning marketing plan in six actionable steps, aligning strategy with business goals and securing leadership buy-in for measurable, impactful results.

Leslie Vickrey shares her journey from in-house marketer to agency founder, offering insights on personal branding, leadership, and building a high-performance culture.

Discover how to identify your next big career move as a marketing leader by exploring key factors like employment type, company stage, industry fit, and marketing culture.

Explore the importance of sales and marketing alignment with a five-pillar framework to enhance collaboration, streamline operations, and drive measurable B2B growth.

This article highlights four key traits B2B marketing leaders need—business acumen, customer focus, operational excellence, and agility—to succeed in today's dynamic landscape.