About Growth Activated | Empowering B2B Marketing Leaders to Succeed

Mandy Walker and her team enjoying a fun bowling outing, showcasing team camaraderie and leadership.

Hi, I'm Mandy - founder of Growth Activated and your CMO mentor.

Feeling the struggles of marketing leadership?
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You’re great at marketing—that’s not the question. But stepping up as a leader, proving marketing’s impact to the C-suite, and building a high-performing team? That’s a different game. Growth Activated was built for this exact challenge. We help B2B marketers bridge the gap between execution and executive leadership, giving you the strategic mindset, frameworks, and hands-on guidance to drive real impact.
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I get it. I've been there.
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I started my marketing career in the fast-paced world of NYC, quickly rising from running events to leading global marketing organizations. Like you, I had big questions—how do I prove marketing’s worth to my CEO and CFO while keeping my team aligned and motivated? After years of trial, error, and success scaling B2B and SaaS companies, I developed the Growth Activated framework—designed to help marketing leaders build strategies that work, get buy-in from the executive team, and lead with confidence.
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This is your moment to step up.
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It’s time to stop guessing and start leading. At Growth Activated, we don’t just give you another playbook—we help you build a marketing strategy that drives real results and positions you as a trusted leader in your organization. Your journey starts here, with a clear plan, proven methods, and the support to take your career to the next level.

B2B marketer smiling while taking notes during Mandy Walker - Founder of Growth Activated - and her workshop, representing active learning and engagement.

Mandy Walker, founder of Growth Activated, and her team gathered at a team outing, highlighting collaboration and team building.

Results that I've achieved - and you can too!

Scaled a B2B Services Org from $50M to $750M

Spearheaded the growth strategy and planning for the organization and its portfolio of brands, including both organic growth and two major acquisitions.

300k+ Community Built from Scratch

Built a vibrant online and offline community of 300,000 engaged professionals, organizing over 120 events each year.

Led Go-to-Market Teams of All Sizes

Built and managed marketing, sales and business development teams ranging from 1 to over 25 members.

Group of marketers laughing and collaborating during a hands-on planning session led by Mandy Walker, showcasing a dynamic and engaging learning environment.

2X Revenue for a B2B SaaS Startup

Led the growth strategy and team, elevating a seed-stage startup from $1M ARR to $2M ARR within a year.

Crafted Growth Strategies for 10+ B2B Organizations

Developed marketing strategies and plans for B2B services and software companies with revenues ranging from $1M to $750M.

Co-Founded an Internal DEI Advisory Board

Co-founded and co-led a Diversity, Equity, and Inclusion advisory board and committee, driving company-wide diversity initiatives for a multi-million dollar services organization.

My partnership and leadership principles.

Let's be real - you don't need another marketing consultant telling you what you already know. You need someone ready to roll up their sleeves and make things happen. Here's how I operate:

Agile Approach

Your business evolves - and so will your strategy. I keep things flexible, helping you pivot and adjust your plans as the market or your needs shift, so you're always one step ahead.

Icon illustrating a collaborative approach, depicting a person working together to signify teamwork and shared success in marketing initiatives.

Collaborative Spirit

You know your business better than anyone. I bring fresh perspectives and work hand-in-hand with your team to amplify what's working and identify new opportunities.

Personalized Solutions

Your business isn't like anyone else's, and your strategy shouldn't be either. I create personalized solutions that address your specific challenges and opportunities - nothing off the shelf.

Results-Driven
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Everything we do together is centered around driving real, measurable revenue and outcomes for your business. Every action is backed by data and focused on results you can see.

What it's like to work with me.

"I had the privilege of working with Mandy at 2 companies. At Motion, she recruited, led, and managed a high performing marketing team of 25 that consistently looked up to her, and many have grown into senior marketing leaders. At RevenueBase, she had a unique ability to combine data-driven decision-making, creativity, and hands-on execution to deliver exceptional top of funnel and revenue results. Both at Motion and RevenueBase, her team delivered outsized results to the business. Her leadership and ability to develop talent make her an invaluable asset to any organization or team member. I highly recommend working with Mandy!"

Mark Feldman - CEO

"I can wholeheartedly say Mandy has been the most influential person in my career. She taught me a lot and changed my approach to leadership for the better... While her core strengths revolve around data-driven strategic planning, sales/marketing alignment and ROI campaign orchestration, the skill that impresses me the most is her people intelligence."

Irini Topi - Sr. Digital Marketing Manager

"Mandy Walker was a pivotal member of the leadership team as our Marketing Executive and helped us to navigate the challenges associated with multiple large acquisitions, rapid growth of the business, and the ongoing organic evolution of our online marketing strategies. Highly recommend!"

Beth Gilfeather - CEO

Free Resource

Get your Ultimate B2B Marketing Strategy Guide.

Stop wasting time on trial and error. Growth Activated's Ultimate Marketing Strategy Guide gives you a step-by-step approach to creating a strategy that drives results, without all the guesswork.

Download the Guide