Become the B2B Marketing Leader you're meant to be.

You know your business. You know the power of marketing. Now, it's time to lead in a way that makes everyone else take notice.

Get in Touch
Mandy Walker, founder of Growth Activated and B2B marketing leader and coach, smiling confidently in her professional headshot.SIA Global Power 150 Women in Staffing Award, recognizing Mandy Walker for her outstanding contributions alongside of other women in the staffing industry.

Hey, I'm Mandy - founder of Growth Activated and your CMO mentor.

I built the CMO mentorship I wish I had—because too many marketing leaders are figuring it out alone. At Growth Activated, we help B2B marketers bridge the gap between execution and executive leadership, equipping you with the strategic mindset, frameworks, and hands-on guidance to drive impact at every stage of growth. From scaling multi-million-dollar organizations to leading SaaS startups, I’ve been in your shoes—and now, I’m here to help you step into the marketing leader you’re meant to be. Whether you need a strategic marketing plan, expert coaching, or team training, Growth Activated gives you the tools to lead with confidence and deliver measurable results.

Trusted thought leader for leading B2B brands.

B2B Marketing Exchange logo representing trusted marketing insights and resources for business leaders.Bullhorn logo, a leading provider of software solutions for the recruitment and staffing industry.General Assembly logo, a global educational institution offering courses in technology and business.Sense logo, a platform focused on enhancing engagement and efficiency in workforce management.

Let's build your marketing strategy together.

You’ve got the experience and drive to succeed; now it’s time to take your marketing to the next level. I help B2B marketers like you lead with confidence, implement strategic initiatives, and deliver measurable results that build your reputation as a leader.
Online Course
Hands-On Planning
Strategic Advisory
Workshops & Trainings
Online Course

Build a Winning B2B Marketing Plan

Ideal for B2B marketers looking to sharpen their strategic planning skills.  
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This isn’t just another high-level marketing course. It’s a hands-on, results-driven program that takes your marketing strategy to the next level. Learn how to:

-Create standout marketing plans
-Analyze your competition
-Execute strategies that deliver
-Win over executives
-Stay flexible as the market evolves
Explore the Course
Workspace featuring a computer and desk, illustrating an online course for building a winning marketing plan.
Hands-On planning

Personalized Marketing Plan Development

Ideal for B2B organizations.

If you’re seeking an immersive approach, I’ll work side-by-side with your team to develop a custom marketing plan built around your business goals. You’ll get hands-on support and a roadmap that positions your company for long-term success. This program includes:

-In-depth consultation to understand your needs
-Collaborative planning and training sessions
-Detailed roadmap with next steps and timelines
-Regular check-ins to keep the strategy on course
Explore Hands-On Planning
B2B marketer engaging with Growth Activated's online course, focused on personalized marketing plan development.
Strategic Advisory

1:1 Coaching

Ideal for B2B marketing executives and leaders.

Need expert advice on how to lead your marketing efforts? My 1:1 coaching is tailored to marketing leaders who want practical solutions for building strategies that deliver real outcomes.
This program includes:

-Personalized coaching sessions
-Feedback and guidance on refining your marketing strategy
-Frameworks to help prove marketing’s value
-Access to exclusive templates and resources
-Ongoing support to help you implement changes
Explore 1:1 Coaching
B2B marketing executive smiling while participating in a 1:1 coaching session with Mandy Walker at Growth Activated.
Workshops & Training sessions

Advanced Marketing Training for Teams

Ideal for organizations and marketing leaders.
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Your team has the potential to do great things. I’ll help them get there with training and workshops tailored to boost their strategic marketing know-how. These sessions offer in-depth exploration of key areas, such as:

-Conducting a competitive analysis
-Creating actionable plans and roadmaps
-ICP and target account identification
-Creating sales and marketing alignment
Explore Workshops
Marketing team member actively participating in a Growth Activated workshop, writing on a whiteboard during Mandy Walker's advanced B2B training.
Mandy Walker and her team enjoying a fun bowling outing, showcasing team camaraderie and leadership.
Mandy Walker, Founder of Growth Activated and professional B2B marketing coach and strategist, in a friendly headshot.

Struggling to be a strategic leader? You're not alone.

I Was Where You Are.

When I started out, I had a lot of questions—how to create a thoughtful marketing plan, how to deliver incredible marketing ROI, and how to lead a team. I couldn’t find practical solutions, so I created them.
That's Why I Built This.

My services exist because I wish I had this guidance when I started out. Now, I‘m on a mission to help other B2B marketers like you build strategic plans that matter, drive meaningful ROI and lead with confidence.
B2B marketer smiling while taking notes during Mandy Walker - Founder of Growth Activated - and her workshop, representing active learning and engagement.
Mandy Walker, founder of Growth Activated, and her team gathered at a team outing, highlighting collaboration and team building.
Free Resource

Get your Ultimate B2B Marketing Strategy Guide.

Stop wasting time on trial and error. Growth Activated's Ultimate Marketing Strategy Guide gives you a step-by-step approach to creating a strategy that drives results, without all the guesswork.

Download the Guide